Lead Scoring - Tag - Martin P Lopez | Power Platform Consultant https://martinplopez.com/tags/lead-scoring/ Lead Scoring - Tag - Martin P Lopez | Power Platform Consultant Hugo -- gohugo.ioenhello@martinplopez.com (Martin) hello@martinplopez.com (Martin)Thu, 07 May 2026 00:00:00 +0000 Lead Scoring in Dynamics 365 Customer Insights: The 5Ws and How to Start https://martinplopez.com/posts/customer-insights-lead-scoring/ Thu, 07 May 2026 00:00:00 +0000 Martin https://martinplopez.com/posts/customer-insights-lead-scoring/ Lead Scoring has always been a great unknown to me in Dynamics 365 Customer Insights - Journeys. I’ve known about it since the days of outbound marketing, but I never had the chance to see it implemented in a real customer project or help customers adopt it.

This article gets its inspiration from the session “The chaos of Customer Insights projects - The mistakes we keep making (and pretending we don’t)” by Vivian Voss in ColorCloud 2026. She asked the public if in their projects of Customer Insights Journeys, their clients could define what a lead is. I think only one person raised a hand. Vivian highlighted that one of the biggest bottlenecks is that marketing and sales teams often don’t collaborate closely enough.

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